Social Media Marketing

What is Social Media Marketing?

Posted February 24th, 2012 by Tim Lancaster | Social Media Marketing | No Comments

Odds are you’ve heard enough about Twitter and Facebook this year to make you nostalgic for the good old days of “e-mail” and phone trees — but once the frothy hype has been stripped away, it can be hard to tell if these new social-networking tools have anything to offer a commercial website. Like pay-per-click advertising, social media marketing has the potential to push real traffic to a new or forgotten website — and it can also be a colossal waste of time and/or money. The evolving “social web” is increasingly interconnected, so a directed social-media marketing campaign will tend…