Online Marketing

What is SEO?

Posted September 17th, 2012 by Tim Lancaster | Online Marketing | No Comments

Search Engine Optimization (SEO) is a service offered by many web design companies today, including Dog Eat Dog Designs. SEO is the process of improving a website’s visibility through organic search results by improving content related to search terms your company would like to be found under. For instance, when you search for “Denver Web Designer”, I would like my page to show up within those “FREE” or “Organic” search results. If I never use the words on my website, what do you think the likelihood of being found on Google or Bing would be? That’s correct. ZERO chances. To…

“Perfecting” On-Page Optimization

Posted July 5th, 2012 by Tim Lancaster | Online Marketing | No Comments

This is an oldie-but-goodie, and still rings true today for on-page optimization. He shows a preview of how the page might look without all of the fluff. It’s really interesting to break it down like this. Take a closer look at how Rand, from SEOmoz creates the “Perfectly” optimized page. If you’re in SEO, you probably hear this question a lot. Sadly, there’s no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I’m going to share our top recommendations for achieving on-page, keyword-targeting¬†“perfection,”…

Should I Market My Website?

Posted February 24th, 2012 by Tim Lancaster | Online Marketing | No Comments

People always assume that once they have a website, everyone and their mother will know about it, instantly. This just isn’t the case. Millions of dollars, and many months of development, can go into the creation of a great website. Think about it, the internet, as most know it, has been around nearly 20 years. A lot has changed in that time! When you wanted to create your first website or the company you worked for decided to “get online”, you knew a handful of others that might know of you. Did you ask yourself, should I market my website?…