What is SEO?

Posted by Tim Lancaster | Online Marketing

Search Engine Optimization (SEO) is a service offered by many web design companies today, including Dog Eat Dog Designs. SEO is the process of improving a website’s visibility through organic search results by improving content related to search terms your company would like to be found under.

For instance, when you search for “Denver Web Designer”, I would like my page to show up within those “FREE” or “Organic” search results. If I never use the words on my website, what do you think the likelihood of being found on Google or Bing would be?

That’s correct. ZERO chances.

To optimize your website, you’ll need to research keywords and phrases you think people will input into the search engines to find you. Once you have a list of words to work with, and you know your focus terms, you can now start including them within your page’s content. Don’t forget to use Alternative Tags on your images for additional SEO juice.

Search Engine Optimization also includes incoming links. That is, you don’t always want websites to link to your homepage using the same text in the anchor link. It’s more beneficial to have industry related websites linking to many different pages of your website using specific keywords in the anchor text pointing to your quality content. This will improve useability for the visitors and give the search engines more detailed information about what your website is about.

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