Google Instant: Faster Than You Are?
Says Cutts, about Google Instant,
Google typically returns search results in milliseconds, but it takes several seconds for you to type a query. In other words, the limiting factor on a typical search is you.
No wonder everyone’s so worried about keeping up with Google Instant!
You can bet we’ll be watching over the next few months to see what the true impact of this launch is on the search marketing and direct advertising fronts, both of which Google has dominated in recent years.